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Top Content Marketing Examples Content marketing can be a potent strategy to help you increase your sales and create an engaged customer base. Many marketers aren't sure of how to implement it effectively. To create a solid content marketing plan, you need to do research on your audience, select the right channels, choose the appropriate topics, and manage your project. You must also have a consistent brand message across all channels of distribution. Case Studies of Slack Slack is a relatively young company, but it has a huge user base. The massive number of users who use Slack is due in large part to the fact that their product was at the right place at the right time. They noticed a problem with communication as teams grew. Communication slowed considerably when an organization grew beyond 10 or more members. Slack was able solve this problem by allowing people to communicate more efficiently and effectively. They used audacious content to increase awareness and to prioritize product-market fit. One of the most important things they did was to concentrate on a pain point that everyone was experiencing. The “email killer” hook was an effective method of attracting people to pay attention to their brand and convince them they could provide a solution to a common problem. It also helped them establish a strong reputation, and this is a major reason for their success. Slack's team is a tightly knit group of people who share the same values and aim to achieve the same goals. They understand that their most valuable asset is the brand itself. This is something larger corporations like Google and Microsoft can't achieve. Slack is also great in learning. They are aware that they must adapt and evolve to the ever-changing demands of their users as well as the competition. This is why they have invested so much in creating an education and development department that provides continuous training to their employees. best content writing software sickseo is a great example of how to make use of internal resources to preserve the company culture and ensure all employees are up-to-date with their products. A dedicated learning and development department can have a positive effect on the bottom line of the business by boosting productivity and decrease the need for external resources. The Slack culture is rooted in empathy. They screen for candidates who are able to understand what their users are trying to communicate. This is a significant element of their mission statement, which reads: “Making work life simpler enjoyable, more enjoyable, and more productive for the world's best and brightest.” Empathy is a core value when it comes to hiring. Cat Person's Instagram Top Takeaway: Using personal content to engage your audience is a powerful strategy. Buffer's podcast, Small Business Big Lessons is a great example of this. Each episode features a unique small-scale business owner with a wide range of experience. The content is accessible, which helps Buffer build trust with its viewers. User-generated content is an integral part of social media marketing and Cat Person has done it well on their Instagram. They encourage their audience to tag them on photos of their cats using Cat Person products and share the photos on their Instagram account. This shows social proof, boosts engagement, and demonstrates that their product is effective. NatGeo’s Instagram is another excellent example of content strategy that resonates well with its followers. Each photo is credit to the photographer rather than being a brand-named asset which makes it less intrusive and more authentic. Wordle The moment you wake up making a cup coffee, and then settling down in your favorite chair—this is the way to start every day for legions of Wordle players. Before you know it, the gears are turning and you're trying to figure out the five letters of a word in just six attempts. The game was developed by Josh Wardle and has become an everyday craze. It's not for profit and the creator didn't think that it would become so popular. The app's success was caused by a few major factors. It is crucial that something evokes strong emotions in order to become viral. The emotions could be positive or negative, but they should be universal to the human experience. Wordle achieves this by evoking feelings of satisfaction and competition. Wordle is a game that makes it difficult to get to the highest score of your daily. This gives you the motivation to return every day to work towards achieving this goal. Wordle's social aspect is another thing that makes it so popular. Wordle encourages players to share their achievements in a non-spread manner. This keeps the word of day fresh in your mind, and allows you to boast to your family and friends about your accomplishments. The fact that Wordle is a limited-time offer is a key factor in its success. It has a FOMO-like feeling that drives people to return each day and compare scores with their friends. It is also ephemeral, which makes it feel more valuable and exclusive to users. Wordle's success serves as a reminder that the principles of effective content marketing remain in place. It's important to create something that your audience finds useful, and makes it easy for them to share it. The best method to accomplish this is to design an appealing grid that is immediately recognized. Utilizing these techniques can increase your chances of going viral. Be sure to utilize your resources properly. A campaign that's not backed up by a robust content strategy will go away as quickly as an Lin-Manuel Miranda earworm.